IMPLEMEATION EVALUATION CONTROL

                                           IMPLEMENTATION EVALUATION CONTROL

My evaluation of Bang Kick Chow is shy, but I still need to do more evaluation on my new product

With Bang Kick Chow our three flavors is what keep our product standing but our seasoning is what keeps our snack strong from others. With out focus on customer lifestyles we have many opportunities to control our market with type off lifestyles and placement of our new snack

PRICE

Price

Good-Value Pricing Recent economic events have caused a fundamental shift in consumer attitudes toward price and quality pg276 Bang Kick Chow wants to sell for a fair price with high quality ingredients. Putting the right pricing for Bank Kick Chow is an important key for our snack. If it Price to low we will  loss profit and customer may view our snack cheap, but if it too high in price it will turn people head always “Customer value-based pricing uses buyers’ perceptions of value, not the seller’s cost, as the key to pricing. Value-based pricing means that the marketer cannot design a product and marketing program and then set the price. Price is considered along with the other marketing mix variables before the marketing program is set.” Pg276 This is why pricing is every important part off new snack and “Price is only one element of the company’s broader marketing strategy”. Pg280 with the right prices come great benefits and achievements.

The goal of marketing logistics should be to provide a targeted level of customer service at the least cost. Pg329

Bang Kick Chow plans to sell each bag for $3.50 for 3 ¼ OZ (92.1G)

PROMATION

PROMOTION

“Manufacturers are now searching for ways to rise above the clutter, such as offering larger coupon values, creating more dramatic point-of-purchase displays, or delivering promotions through new interactive media, such as the Internet or cell phones.” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th Edition Pg432) We plan to to promote Bang Kick Chow online, radio, and of course world of mouth with, online we plan to promote Bang Kick Chow with two commercials one tailor for man and the other for woman’s. Radio promotions we plane to make a 30 second radio commercials to be play on major station. When it comes to prompting with world off mouth, we hope are customer spread the world on our new snack.

PROMOTION STORY

When Phileas Fogg went to china he discovers a snack that Macro Polo enjoyed a long time ago. The Chinese loco told story about Macro Polo and Kublai Khan and how they used to party in his summer places all night long. It told that Kublai Khan ate this snack before have sex and offer this snack to Macro Polo to enjoyed. There no record but they said macro Polo took this snack with as he travels the world. When Phileas Fogg head this story he had to try some of this special snack .

Bang Kick Chow a Snack that has history

                                                                                                                           .

DISTRIBUTION

DISTRIBUTION

“Retailers must first segment and define their target markets and then decide how they will differentiate and position themselves in these markets.” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th Edition Pg353)

We plan to distribute Bang Chow Chips in three ways. We want to stay unique, different and every specific where we sell Bang Chow chips. Fist. d we plan to sell Bang Chow chips at events like festivals, sports and consorts and certain specialty show. Third we plan sell in only in specific hotel chains and boutique hotel. Last off we plan to sell Bang Chow chips in only specific Chains grocery story. “Retail stores come in all shapes and sizes—from your local hairstyling salon or family-owned restaurant to national specialty chain” ( Edition GARY ARMSTRONG Marketing: An Introduction, 10th Editionpg345) Keeping Bang Kick Chow in a septicity chain like target will keep it us as a septicity snack. “Retailers must decide on three major product variables: product assortment, services mix, and store atmosphere.” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th EditionPg354) keeping our snack in a septicity store with the right atmosphere, and in all major Arena and festival and major events will target our customers with the outgoing lifestyles. “Retailers often point to three critical factors in retailing success: location, location, and location!” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th Edition Pg357) With Only three ways to find it keep us unique, different than the other chips because our chips got the bang to keep you going all night long. This is why we “Dividing a market into different segments based on social class, lifestyle, or personality characteristics.” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th Edition pg179)

PRODUCT

PRODUCT

Bang Chow, the snack that got the bang. The perfect snack to drink and socialize and make love. The perfect combination of crispy seaweed, crispy shrimp chips, crispy pork skins, and then season with garlic, onion, coffee bean, ginseng. Bang Chow snacks also infuse with vitamins B5, B6 to enchase your moods. A land and sea snack that start the party and always leave with a bang. If you love seaweed, shrimp, pork this is the snack for you. The perfect snack to drink and socialize and give you an extra kick. Bang Chow, the snack that got the bang

Bank Kick Chow Ingredients

seaweed, vegetable oil, iodine salt, pepper, pried pork skins, tapioca flour, shrimp, egg, sugar, milk, baking powered, dextrose, onion powder, paprika, garlic, coffer bean powder, ginseng, Vitamins B5, B6 powder, TBHQ to protect flavor

“The company designs a product and a marketing program that will appeal to the largest number of buyers.” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th Edition

pg186)