Today you can find certain type job reaching out to people with social network.“Facebook's use as a job-recruitment tool remains small, but its appeal may be growing. Some recruiters say they have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting, depending on volume. Others note that while LinkedIn contains a more comprehensive résumé database, candidates tend to value referrals from their connections on Facebook more.”(http://www.wsj.com/articles/SB10001424053111903885604576490763256558794) Just recently I been actually seeing nightclub , hotels , and pool clubs hire through Facebook . Posting add for there casting call days through Facebook social network .I think this a great idea using social network to inform people about job opportunities. one it attract employees that like the companies. If a companies uses social network to do background checks ,that not cool. “Brand ambassador programs leverage the power of peer-to-peer communication. Consumers hear about products and brand experiences from others just like themselves—people they trust—rather than from commercial marketing sources. “It’s the value of having someone there who wants to talk to you about the product and the features,” says one brand ambassador. “It’s not really about sales; it is about sharing of information. If you go about it in a way that is positive and relatable, it’s a positive experience for [both parties].”(Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed. pg143) I never knew companies uses these type of programs to gain customer . I seen these people around working but never to think there where part of a marketing trick to gain more customer . “Good customer relationship management creates customer delight. In turn, delighted customers remain loyal and talk favorably to others about the company and its products.” (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed. pg20) It make since loyal customer will join an ambassador programs , and using social network you can find loyal customer too. I guess will bee see a lot of this coming to social network
