WEEK 3 EOC , Heritage

As a Cuban American living in America am one percent off big subculture . “Even within the Hispanic market, there exist many distinct subsegments based on nationality, age, income, and other factors. For example, a company’s product or message may be more relevant to one nationality over another, such as Mexicans, Costa Ricans, Argentineans, or Cubans. Companies must also vary their pitches across different Hispanic economic segments.”(Marketing: An Introduction, 10th Edition, PG138) I believe this is ever true with our subculture. Evan with our similarity companies do have to pitches differently .Like if you where to pitches me to eat an empanadas it better  be made by white flower , but if your where to pitch it to one off my Colombian  friends you might want to make it with cornmeal. Both empanadas are the same but made different and test different . “The nation’s 46 million Hispanic consumers have an annual buying power of $870 billion, a figure that will grow to an estimated $1.1 trillion by 2012. Although Hispanic consumers share many characteristics and behaviors with the mainstream buying pubic, there are also distinct differences. Hispanic consumers tend to buy more branded, higher-quality products—generics don’t sell well to this group.”(Marketing: An Introduction, 10th Edition ,PG138) I also find this almost true. We do love our high quality bands and don't really like generics bands . We like real thing or an imitation . “They tend to be deeply family-oriented and make shopping a family affair—children have a big say in what brands they buy. Perhaps more important, Hispanics, particularly first-generation immigrants, are very brand loyal, and they favor companies who show special interest in them.”(Marketing: An Introduction, 10th Edition, PG138) I all most agree with this statement again but i don't believe we our brand loyal .