DISTRIBUTION

DISTRIBUTION

“Retailers must first segment and define their target markets and then decide how they will differentiate and position themselves in these markets.” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th Edition Pg353)

We plan to distribute Bang Chow Chips in three ways. We want to stay unique, different and every specific where we sell Bang Chow chips. Fist. d we plan to sell Bang Chow chips at events like festivals, sports and consorts and certain specialty show. Third we plan sell in only in specific hotel chains and boutique hotel. Last off we plan to sell Bang Chow chips in only specific Chains grocery story. “Retail stores come in all shapes and sizes—from your local hairstyling salon or family-owned restaurant to national specialty chain” ( Edition GARY ARMSTRONG Marketing: An Introduction, 10th Editionpg345) Keeping Bang Kick Chow in a septicity chain like target will keep it us as a septicity snack. “Retailers must decide on three major product variables: product assortment, services mix, and store atmosphere.” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th EditionPg354) keeping our snack in a septicity store with the right atmosphere, and in all major Arena and festival and major events will target our customers with the outgoing lifestyles. “Retailers often point to three critical factors in retailing success: location, location, and location!” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th Edition Pg357) With Only three ways to find it keep us unique, different than the other chips because our chips got the bang to keep you going all night long. This is why we “Dividing a market into different segments based on social class, lifestyle, or personality characteristics.” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th Edition pg179)