PROMATION

PROMOTION

“Manufacturers are now searching for ways to rise above the clutter, such as offering larger coupon values, creating more dramatic point-of-purchase displays, or delivering promotions through new interactive media, such as the Internet or cell phones.” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th Edition Pg432) We plan to to promote Bang Kick Chow online, radio, and of course world of mouth with, online we plan to promote Bang Kick Chow with two commercials one tailor for man and the other for woman’s. Radio promotions we plane to make a 30 second radio commercials to be play on major station. When it comes to prompting with world off mouth, we hope are customer spread the world on our new snack.

PROMOTION STORY

When Phileas Fogg went to china he discovers a snack that Macro Polo enjoyed a long time ago. The Chinese loco told story about Macro Polo and Kublai Khan and how they used to party in his summer places all night long. It told that Kublai Khan ate this snack before have sex and offer this snack to Macro Polo to enjoyed. There no record but they said macro Polo took this snack with as he travels the world. When Phileas Fogg head this story he had to try some of this special snack .

Bang Kick Chow a Snack that has history

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