OBJECTIVES

Objectives

    Bang kick Chow is not the ordinary type snack it has kick of natural energy to enhance your mood thru the day or night. As new type off snack we have major objectives to ashes, and to bring awareness to customers. Frst “Each difference has the potential to create company costs as well as customer benefits. A difference is worth establishing to the extent that it satisfies the following criteria:” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th Edition

Pg196) We want to establish our differences and bring product awareness to our customer by online promotion to show that Bang Kick Chow is a different type of snack that give you a kick of natural energy. “Tailoring brands and promotions to the needs and wants of local customer segments—cities, neighborhoods, and even specific stores.” ) Edition GARY ARMSTRONG Marketing: An Introduction, 10th Editionpg189)Bang Kick Chow want to Tailor it product to a certain target market of people. “As a result, marketers often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals. For example, although both Dunkin’ Donuts and Starbucks are coffee shops, they offer very different product assortments and store atmospheres. Yet each succeeds because it creates just the right value proposition for its unique mix of customer lifestyles” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th Edition pg179) Bang Kick Chow wants to Tailor it product to a certain lifestyle of people. Marketing Bang Kick Chow to this lifestyle will keep our product unique from other. “Smart targeting helps companies to be more efficient and effective by focusing on the segments that they can satisfy best and most profitably. Targeting also benefits consumers—companies serve specific groups of consumers with offers carefully tailored to their needs” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th Edition

 pg191.) With smart targeting we can target a type of lifestyles like sport, festival, concerts, and more. Second we want show our customer the great experiences you can have with Bang Kick Chow, and how tasty, delightful, and fun to eat. “Experiences have always been an important part of marketing for some companies” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th Edition PG 202.) Experiences is an important objective for Bang Kick Chows, and without it Bang Kick Chow wound not be different than other snacks. So Promoting that our snack has kick of natural energy is important. “Product quality has two dimensions—level and consistency.” (Edition GARY ARMSTRONG Marketing: An Introduction, 10th Edition

 Pg214) Our third objectives is to keep high quality ingredients and a constant kick of natural energy