PRICE

Price

Good-Value Pricing Recent economic events have caused a fundamental shift in consumer attitudes toward price and quality pg276 Bang Kick Chow wants to sell for a fair price with high quality ingredients. Putting the right pricing for Bank Kick Chow is an important key for our snack. If it Price to low we will  loss profit and customer may view our snack cheap, but if it too high in price it will turn people head always “Customer value-based pricing uses buyers’ perceptions of value, not the seller’s cost, as the key to pricing. Value-based pricing means that the marketer cannot design a product and marketing program and then set the price. Price is considered along with the other marketing mix variables before the marketing program is set.” Pg276 This is why pricing is every important part off new snack and “Price is only one element of the company’s broader marketing strategy”. Pg280 with the right prices come great benefits and achievements.

The goal of marketing logistics should be to provide a targeted level of customer service at the least cost. Pg329

Bang Kick Chow plans to sell each bag for $3.50 for 3 ¼ OZ (92.1G)