Objectives
Bang kick Chow is not the ordinary type snack it has kick of natural
energy to enhance your mood thru the day or night. As new type off snack we
have major objectives to ashes, and to bring awareness to customers. Frst “Each difference has the potential to create company costs
as well as customer benefits. A difference is worth establishing to the extent
that it satisfies the following criteria:”
(Edition GARY
ARMSTRONG Marketing: An Introduction, 10th
Edition
Pg196) We want to establish our differences and bring
product awareness to our customer by online promotion to show that Bang Kick
Chow is a different type of snack that give you a kick of natural energy. “Tailoring brands and promotions
to the needs and wants of local customer segments—cities, neighborhoods, and
even specific stores.” )
Edition GARY
ARMSTRONG Marketing: An Introduction, 10th
Editionpg189)Bang
Kick Chow want to Tailor it product to a certain target market of people. “As a result, marketers often
segment their markets by consumer lifestyles and base their marketing
strategies on lifestyle appeals. For example, although both Dunkin’ Donuts and
Starbucks are coffee shops, they offer very different product assortments and
store atmospheres. Yet each succeeds because it creates just the right value proposition
for its unique mix of customer lifestyles” (Edition GARY ARMSTRONG
Marketing: An Introduction, 10th Edition pg179) Bang Kick Chow wants to Tailor it product to a
certain lifestyle of people. Marketing Bang Kick Chow to this lifestyle will
keep our product unique from other. “Smart targeting helps companies to be more efficient and effective by
focusing on the segments that they can satisfy best and most profitably.
Targeting also benefits consumers—companies serve specific groups of consumers
with offers carefully tailored to their needs” (Edition GARY ARMSTRONG
Marketing: An Introduction, 10th Edition
pg191.)
With smart targeting we can target a type of lifestyles like sport, festival,
concerts, and more. Second we want show our customer the great experiences you
can have with Bang Kick Chow, and how tasty, delightful, and fun to eat. “Experiences have always been
an important part of marketing for some companies” (Edition GARY ARMSTRONG
Marketing: An Introduction, 10th Edition PG 202.) Experiences is an important objective for Bang Kick
Chows, and without it Bang Kick Chow wound not be different than other snacks.
So Promoting that our snack has kick of natural energy is important. “Product quality has two
dimensions—level and consistency.” (Edition
GARY
ARMSTRONG Marketing: An Introduction, 10th
Edition
Pg214)
Our third objectives is to keep high quality ingredients and a constant kick of
natural energy
